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To comply with the proposed objectives, a survey was carried out in Porto Alegre's metropolitan area in Brazil with undergraduate students at two universities. At the same time, the survey was also conducted in Cirencester with undergraduate and postgraduate students from one university in the UK. The survey comprised 28 questions divided in three sections. The first section was about the respondent's attitudes towards the purchase of new, different and innovative foods throughout the application of the 6-item Domain Specific Innovativeness Scale [DSI] developed by Goldsmith and Hofacker (1991). The five-point Likert scale items were anchored with (1) 'strongly disagree' and (5) 'strongly agree', with (3) corresponding to the neutral position 'neither agree nor disagree'. In addition, participants could choose option (9) 'I don't know' if they were unsure about the meaning of the [查看更多]

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